Appeal to Emotion

Chapter 10 is about Appeals to Emotion. Epstein states that a appeal to emotion in an argument is just a premise that says, roughly, you should believe or do something because you feel a certain way. The type of appeal to emotion that struck me the most was appeal to fear. Politicians and advertisers use appeal to fear to manipulate people all the time. They can sometimes be bad arguments because it does not link the fear to the conclusion. Epstein also talks about how an appeal to fear is bad if it substitutes one legitimate concern for all others, clouding our minds to alternatives. I liked this one because I realize that a lot of advertisements use appeal to fear when they want you to do something. It is just interesting to see how may people actually do what the advertisement says.